Rupert Pleasant is Chief Executive of Guernsey Finance, the promotional agency for Guernsey’s finance industry. His role includes business development and the promotion of Guernsey’s finance industry in the island’s target markets, including Europe, US, Asia, South Africa, and the Middle East. Brought up in Guernsey, his financial services career has taken him globally, working for blue chip institutions in London, Hong Kong, South Africa, and Switzerland, before returning to Guernsey in 2014. His background is in private banking, trust and corporate services, where he has held a number of senior management roles. Rupert joined Guernsey Finance in May 2020.