Sustainability: "Beware of a pig in a frog suit"

As I was researching this article and making grumbling noises, my son asked me, "Dad, what are you writing about?" I cheerily replied, "Sustainability and the hedge fund industry." His further inquiry was – "What type of sustainability? Energy, environment, biodiversity, climate, gender parity, culture?" I smiled back and said, "Yes, I think all of those".